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My Creative Direction Approach

Brand design is less about how something looks and more about how something feels.

Design elements are meant to meld together in order to create a cohesive experience for your viewers and potential clients. So when we work together…we’re about to create a business VIBE.

To set us on the right track, I spend the first week (yep, WEEK!) working with my clients developing our creative direction. We deep dive into the nitty-gritty of your origin story, your present moment, the dream, the vision, the whole thing, so that I have a full understanding of what we’re workin’ with. We funnel those discoveries into our creative direction, which completely sets the tone for all the other work that I create!

Not only is developing a strong creative direction together going to help streamline communication, it also narrows my design efforts, and helps both of us know without a DOUBT that the designs I make will be aligned to convey the messaging we’ve set out to achieve for your biz.

With that in mind, presenting you a moodboard to get a feel for our creative direction just…ain’t gonna cut it for me.
Instead, I present each client 2-3 different creative areas that each have their own design style and intention. They’re basically moodboards on steroids (stylescapes) and they’re blown beyond a few aesthetically-pleasing squares.

These creative areas are well thought out collections of many different

  • logos
  • typography
  • illustration styles
  • icon inspo
  • color

that all fall in a style category.

With each creative area, I include a page to outline what we’re lookin’ at with each piece that helps guide discussion. In full, these areas present a full-blown creative concept to buy into!

From here, we chat it over in a meeting and you let me know what you’re a fan of!

My clients tell me they love this, because it allows them to be a part of the conversation and talk through what feels right for their business before any creative work is delivered. And I personally love it because it streamlines my design!

At the end of our meeting, I have a clear design direction to go in. This leaves less room for back/forth, scrapping of ideas, and restarting design. Instead, I’m able to present work that actually STICKS, which means more time dedicated to perfecting your brand.

A solid creative direction is what allows us to spend more time refining all the feelings together. That’s what it’s about at the end of the day!

Want to work together?
Fill out an inquiry form so I can get to know you and your business!

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