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Infusing Your Unique Design Style into Your Work

Developing Your Signature Design Style that Gives Your Work that Extra “YOU” Factor

I believe that, as a brand designer, you should seize every opportunity you can to showcase what your magic is. When you design for you — what does it look like? What are you freakin’ good at? What is the design style that makes your wheels spin and comes so naturally to you?

When you know what your design style is, you can use it as your selling point! It’ll be the number one thing people point out and say, “Um, YES! I want THAT!”


There is SO much value in finding your unique design style and infusing it in your brand and website designs for clients. Here are a few reasons:

  1. By default, you’ll start to do more of what you love, and less of what you don’t. Thereby, helping to tailor your business to you.
  2. It’s also going to make your work exciting for you, which is what it should be in the first place! And then it won’t even feel like work anymore.
  3. Adding that piece to your work gives it that little “you” stamp, and acts as the perfect doorway into building something signature that always stands out from the crowd.
  4. People will start to pick up on it, which is super exciting!

If you’re like, “how the heck am I supposed to do that?”, I’ll give you an example!⠀⠀

I love illustrating + sketching.

It’s my thing! Incorporating personal, hand-drawn touches in my brand and website designs feels like getting someone a super thoughtful, imperfectly perfect gift. It just fills me.

This past year, I started incorporating a lot more hand-drawn illustrations into my clients’ branding, and now I can’t see my business without it. P.S. Check out my portfolio to see what I’m talking about!

One of the reasons why my clients come to me is because my illustration style gives them something SO custom they couldn’t find anywhere else. Also, one of my favorite things to do with brand illustration is pull a heartfelt piece of their story through, and include it like a little Easter egg. It makes it that much more special!

Not only that, but I have FUN while I’m working! (The impossible is possible) And that’s what really makes a sustainable business — one that has a whole lot of passion attached. ⠀

So in order to infuse yourself in your day-to-day work, start taking note those aspects of design that feel very natural to you, that you may find yourself doing 𝘫𝘶𝘴𝘵 for heck of it. They are the exact reasons people will want to work with you!

See something you like and want to work together?

Let’s do it! Fill out an inquiry form here so we can get a call on the books!

Want to learn more about finding your signature style?

Check out some more of my blog posts here and find me on Pinterest and the ‘Gram!

The Journal