I believe that, as a brand designer, you should seize every opportunity you can to showcase what your magic is. When you design for you — what does it look like? What are you freakin’ good at? What is the design style that makes your wheels spin and comes so naturally to you?
When you know what your design style is, you can use it as your selling point! It’ll be the number one thing people point out and say, “Um, YES! I want THAT!”
If you’re like, “how the heck am I supposed to do that?”, I’ll give you an example!⠀⠀
It’s my thing! Incorporating personal, hand-drawn touches in my brand and website designs feels like getting someone a super thoughtful, imperfectly perfect gift. It just fills me.
This past year, I started incorporating a lot more hand-drawn illustrations into my clients’ branding, and now I can’t see my business without it. P.S. Check out my portfolio to see what I’m talking about!
One of the reasons why my clients come to me is because my illustration style gives them something SO custom they couldn’t find anywhere else. Also, one of my favorite things to do with brand illustration is pull a heartfelt piece of their story through, and include it like a little Easter egg. It makes it that much more special!
Not only that, but I have FUN while I’m working! (The impossible is possible) And that’s what really makes a sustainable business — one that has a whole lot of passion attached. ⠀
So in order to infuse yourself in your day-to-day work, start taking note those aspects of design that feel very natural to you, that you may find yourself doing 𝘫𝘶𝘴𝘵 for heck of it. They are the exact reasons people will want to work with you!
Let’s do it! Fill out an inquiry form here so we can get a call on the books!