Now booking clients for September + October 2021


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As a business owner, I remember what it feels like to think about spending money on your business early on. I promise that wherever you are in your leap-of-faith process, you’re going to need a lot more from your branding than just one logo. Let's talk about why!

The value of branding —



Recent Posts

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“You can set boundaries for your health and wellbeing as a creative business owner” pretty much sounds like a lie when you’re in the thick of it, doesn’t it? Your business is your baby! You built this thing from the ground up, and poured yourself into it. It’s probably hard to tell where your business stops and you begin sometimes. Maybe you know you need to start putting boundaries in place, but you feel guilty about laying down the law. Maybe you just want to have the freedom to be a total night owl and talk to your clients whenever! I feel you, big time.

Setting Boundaries for Your Health & Wellbeing

mental health

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I believe that, as a creative business owner, you should seize every opportunity you can to merge your worlds. What I mean by that is this: your business is probably one of many worlds you live in. Who are you outside of your business? What do you like? What do you like to do? There is SO much value in finding new and fun ways to mush those together.

Infusing Yourself into Your Day-to-Day Work


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It’s no secret that being an at-home business owner is much different than working for someone else. This one is for my designer friends who are thinking of making the move to freelance, or anyone who is thinking about starting their own business online: there’s a few things you should know that they don’t talk about. That’s where I was a few months ago – I was working a corporate design job, and I was craving something more. I started my business in January 2021, and I haven’t looked back!

The Realities of an At-Home Business Owner


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I know that may sound obvious, but think about it this way—there are so many facets to a business and the person who founded it that can translate into something visual. Whether it’s a part of their mission, a part of their journey, or even something like an important tattoo they have, I can guarantee there is a visual representation of that thing you can start to intertwine with their branding.

How to Maintain Originality in Your Branding


Alex Elise Photography Branding

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Not only that, we have alllll of the other CEO responsibilities that come along with running a creative business, we scroll through our social media to see our fellow creative business owners seemingly living the DREAM while our to-do lists are piling up…I mean, your head and heart can be literally dead by Tuesday. Easily. The bottom line is that you should be taking care of your mental health before you are taking care of your business.

How to Take Care of Your Mental Health While Running a Creative Business


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As designers, we have an incredible responsibility to be mindful about the work we create. But finding stock images with BIPOC and LGBTQ+ representation sometimes feels impossible due to the lack of diversity in stock image sites. Here’s my favorite tips on how to track down the best ones.

How to Find Good BIPOC and LGTBQ+ Photos When Searching for Stock Images



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“The online business market is getting oversaturated!” Okay, it definitely appears that way. It can feel like there’s a carbon copy of your business at every turn. But hear me out — there is something you have that nobody else does. It’s YOU.

How to Stand Out in an Oversaturated Business Market


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When we work together, you’re puttin’ your entire first impression in my hands. In order to nail that love-at-first-scroll moment, there are a few things I need to know about your business first. You know your business like the back of your hand.

The Top 5 Questions I ask in Brand Strategy


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Brand design is less about how something looks and more about how something feels. Design elements are meant to meld together in order to create a cohesive experience for your viewers and potential clients. So when we work together…we’re about to create a business VIBE.

My Creative Direction Approach


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We can’t stay one-person-shows forever! When I went full-time as a designer last year, I was SO eager to make the leap. I absolutely devoured everything I could about what it takes to run a business. Then I found out that I am only one person.

The Benefits of Outsourcing


It was clear ESTHER was listening and hearing what we wanted/needed. She didn’t just create a logo, she truly helped up refine our company identity.

The experience was all such a blast and it almost makes me wish I had multiple businesses so I could go through the process all over again!

ESTHER took our thoughts and ideas and developed them into something beautiful and far beyond what we could have imagined.

Esther is thoughtful, intentional, and was on my team every step of the way. She took the time to deeply understand the heart behind my business and implemented it into every little detail.

COLLABORATING WITH ESTHER makes it feel like you are sitting down with a forever friend rather than working. She is so incredibly passionate about what she does, making the entire process deeply rooted in joy.

Esther was able to create a look and feel that is so me and something that leaves me in awe every time I look at it.

what clients are saying