Preston and McKalie Kahle are a husband and wife photo team based in American Fork, Utah whose own love story started with photography. They believe that each love story is unparalleled and deserves photography that represents just that. Their approach continues to be that photography should be authentic, matchless, and exude raw intimate emotion that is unique to each couple.
When creating their branding design we wanted to make sure that our branding evoked the same emotion that their photography does. We wanted it to be poetic, warm, emotional, heartfelt, and timeless. That's why throughout the brand we utilized hand-drawn organic elements (to add the personal, intimate touch). We also used the colors, a mixture of clay red, desert sand, terra cotta, sky blue, sunset yellow, and creams, to tell the story of a Utah desert summer — where the Kahles live and create. The typography is warm with nostalgic, retro undertones, to capture memories full of rich feelings to make our viewers feel invited and embraced.