(un) jaan is a place for BIPOC folks to feel the power of our own strength. It's a place for us to feel supported, held, embraced, and grow. A place to feel comforted, connected, and empowered. Throughout (un) jaan's branding, we embodies these key feelings of unity, vulnerability, and transformation through the delicate lines that represent our connection to eachother. We wove warm embraces and diverse faces into the brand illustration, icon, and social media. Our color palette is inspired by the Indian Subcontinent to bring out the richness of the brand and tie back to Hiba's roots.